Franco Caporale

Franco Caporale, Marketing Manager at University of California, Santa Barbara.

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Franco Caporale is a MBA graduate with five years of experience in managing and tracking online marketing campaigns, generating licensing leads and establishing partnerships with large corporations. Solid background in demand generation and lead nurturing using ACT CRM Software, Salesforce.com, Marketo, Google Analytics and Google AdWords. Previous experience in managing Agile software development using Pivotal Tracker.

Marketing Manager at University of California, Santa Barbara

December 2009 - Present

- Increased licensing revenue using online tools such as Constant Contact - Implemented SEO standards and landing page optimization on the TIA website (www.tia.ucsb.edu). - Generated new licensing deals by presenting technology opportunities at scientific conferences (TechConnect, BIO). - Implemented labor efficient processes using ACT! Database and Constant Contact.

Licensing & Marketing Analyst at University of California, Santa Barbara

March 2007 - November 2009

- Managed the creation and lunch of the new TIA website (www.tia.ucsb.edu), developed wireframes and functional specifications. - Developed marketing database using Sage ACT! CRM software (over 2,000 executive contacts) - Created HTML pages with technology descriptions and managed social network profiles (Facebook, Twitter, LinkedIn).

Business Development at Lottay

October 2008 - July 2009 | Santa Barbara (CA)

- Presented the platform to potential partners such as Travelocity and STA Travel. - Increased user base using Google AdWords and Facebook Ads - Optimized landing pages to increase user conversion and search engine visibility

Pepperdine University School of Law

2009 – 2010

Certificate

Concentration: Dispute Resolution

Pepperdine University, The George L. Graziadio School of Business and Management

2008 – 2010

MBA

Concentration: Business Administration

University of California, Santa Barbara

2005 – 2006

Concentration: EAP Scholarship

Universita'  degli Studi di Padova

2000 – 2006

Bachelor of Science

Concentration: Communication Science

Internet startups, Internet marketing, Tennis, Soccer, Poker strategy